Thomas J Thompson

About Thomas J Thompson

As the Chief Economist at Havas Edge, I specialize in applying behavioral economics to develop innovative advertising and marketing strategies that drive real results. My focus is on understanding the intricate economic and psychological factors that shape consumer decision-making in today’s fast-paced, evolving market. By analyzing both qualitative and quantitative data, I decode the motivations and biases behind consumer choices, allowing brands to connect with their audiences more effectively. I apply these insights to guide businesses in making strategic decisions about their media and advertising investments, ensuring they are positioned to maximize return on investment while navigating the complexities of the economic landscape. Through my work, I examine macroeconomic trends and their impact on consumer spending behavior, offering evidence-based recommendations that tie advertising initiatives directly to business objectives. I also help brands anticipate market shifts by leveraging a deep understanding of consumer sentiment, market conditions, and economic indicators. My approach combines data-driven analysis with a keen understanding of behavioral drivers to help businesses stay ahead of the curve. Additionally, I excel in communicating these complex insights to a wide range of stakeholders, presenting them in a way that fosters buy-in and supports strategic decision-making. With a unique blend of expertise in economics and consumer behavior, I am dedicated to helping brands navigate uncertainty and capitalize on opportunities for growth in an increasingly competitive environment.

Experience

1. Chief Economist

   Havas Edge

   Feb 2021 — Present · Addison, TX, US

   At Havas Edge, we created performance marketing - the fusion of brand marketing with the efficiency of direct response - to help clients achieve the metrics that are critical to business health. To ensure your campaigns are successful, we strive to understand your audience, your competitors, and your industry overall. Our team of in-house experts utilize leading edge resources help you gain a competitive advantage and achieve business success. We understand that success depends on delivering the right message to the right person at the right time, but we also understand impacts to what constitutes a right message; who is the right person; and when is the right time.

Education

• The University of Kansas

  Master of Arts - MA

• The University of Chicago Booth School of Business

  Master of Business Administration - MBA

• The University of Kansas

  Bachelor of Science - BS

• Cornell Johnson Graduate School of Management

  Master of Science - MS

Skills

• Social Media Marketing
• Integrated Marketing
• Strategic Planning
• Brand Management
• Marketing Strategy
• Program Management
• Interactive Advertising
• Lead Generation
• Business Development
• Knowledge Management
• Digital Marketing
• Digital Media
• Analytics
• Business Strategy
• Key Performance Indicators
• Account Management
• Google Analytics
• Leadership
• Customer Relationship Management (Crm)
• Marketing
• Team Building
• Project Management
• Online Marketing
• Business Intelligence
• Social Media
• Strategy
• Data Analysis
• Brand Development
• Market Research
• Business Process
• Marketing Management
• Microsoft Office
• Hadoop
• Project Planning
• Corporate Governance
• Financial Analysis
• Product Knowledge
• Brand Equity
• Advertising
• Online Advertising