Thomas Hur
Global Associate Director, Cataract and Vr Equipment @BVI Medical
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WORK HISTORY
Global Associate Director, Cataract and Vr Equipment @BVI Medical
Lead strategic direction and global growth of the equipment portfolio, managing upstream and downstream operations to drive market expansion, innovation, and sustained business performance.• Define and execute comprehensive global strategy for the equipment portfolio, including market expansion, new product launches, lifecycle management, and go-to-market execution for NPIs—encompassing positioning, messaging, forecasting, pricing, and launch readiness. • Drive portfolio optimization and cross-functional alignment by conducting gap analyses, prioritizing innovations, monitoring market intelligence (trends, competitors, clinical developments), and collaborating with KOLs, R&D, Regulatory, Quality, and Commercial teams to ensure project prioritization and successful outcomes. • Enhance commercial effectiveness and brand strength through development of global marketing assets and sales enablement tools, engagement with KOLs, clinical evidence generation, brand identity management, and oversight of budget, resources, and performance tracking.
EDUCATION
Lehigh University
Master of Business Administration (M.B.A.)
Rutgers, The State University of New Jersey-New Brunswick
Master's in Informatics
Peking University
BA - Literature
SKILLS
ABOUT THOMAS HUR
I am a dynamic medical technology marketer passionate about driving innovation through strategic insights and collaboration. I thrive on leadership, adaptability, and problem-solving, aligning clinical needs with business goals to deliver meaningful results and sustainable growth. I’m known for my strategic, data-driven decision-making and expert communication skills. I effectively navigate global teams and projects by leveraging my multicultural and linguistic abilities.KEY STRENGTHS: I excel at collaborating with designing surgeons and KOLs and leading cross-functional teams to design, develop, validate, and commercialize medical device systems. As an experienced marketer, I am dedicated to delivering value by addressing unmet customer needs through innovative solutions. I am skilled at identifying trends and crafting strategies and tactics to meet evolving market demands. I have a proven track record of driving top-line growth while maintaining profitability. My versatile background spans multiple medical device industries, including Orthopedics, Surgical Vision, Neurosurgery, and Sterilization.EXPERTISE: Strategic Medical Device Marketing Key Opinion Leaders (KOL) and Healthcare Professional (HCP) Engagement Unmet Needs / Customer-Centric Innovation Global Product Management and Lifecycle Management KPI Development Standard Product Development Process and Agile Methodology
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