Thomas Tom Depaoli

About Thomas Tom Depaoli

Executive with experience leading IT, MarTech, and Digital Marketing teams, driving strategy, creating personalized customer experiences, and building sales growth.Helping businesses grow through fine-tuned, personalized Analytics, GTM Engineering, and AI Technology that surfaces event-based data to drive B2C and B2B sales and marketing.Managed digital inbound and outbound marketing and technical iniatives, led cross-functional project teams, produced digital strategy and business development programs, and championed technology projects focused on customer acquisition and retention.

Experience

1. Founder, President Digital Marketing, Ai, and Go-to-market Engineering Executive & Consultant

   Mercury Advising

   Jan 2026 — Present · Miami-Fort Lauderdale, FL, US

   I help B2B and B2C companies, executives, and investors accelerate revenue growth through custom programs and strategies in Digital Analytics, Digital Marketing, Artificial Intelligence, MarTech, and Go-To-Market (GTM) Engineering.Using event-based prospect signals and customer behavior to drive inbound and outbound marketing, lead generation, positioning, ICP definition, and sales motion.

Education

• University of Wisconsin-Whitewater

  MBA, Marketing and Management

• Cardinal Stritch University

  BA, Management Information Systems

Skills

• Enterprise Search
• Lead Generation
• Big Data
• Social Media Marketing
• Microsoft Excel
• Data Analytics
• Marketing
• Webtrends
• Management
• Project Management
• Direct Marketing
• Digital Strategy
• Web Development
• SEO
• Online Retail
• Multi-Channel Retail
• A/B Testing
• Digital Media
• Google Adwords
• Conversion Optimization
• Latin America
• Affiliate Marketing
• Portuguese
• Search Marketing
• Omniture
• Sem
• Multi-Channel Marketing
• Analytics
• Digital Marketing
• Multivariate Testing
• Organic Search
• Coremetrics
• Web Analytics
• Business Intelligence
• Ppc
• Adobe Analytics
• E-Commerce
• Google Analytics
• Endeca
• B2c