Thomas D.
Strategist | Content & Experience Design | Human-first, AI Critical
- Role
- Lead Strategist at Reaktiv
- Location
- Ithaca, NY, US
- LinkedIn followers
- 500 followers
About Thomas D.
I’m a lead strategist with 18 years of experience working with WordPress and 15 years in higher education, including eight focused on fundraising and alums engagement. I also founded and led an award-winning contemporary classical music magazine whose content was selected for archival by the Library of Congress in 2019. My work blends editorial thinking, user experience, and digital strategy to create intuitive and meaningful digital experiences that connect with users and advance organizational objectives.
Experience
Lead Strategist
Oct 2024 — Present
As Lead Strategist, I help organizations bridge business goals, user needs, and technical possibilities into actionable plans. I design and lead discovery processes that uncover priorities, align stakeholders, and set clear roadmaps for successful projects.Key contributions:• Facilitate workshops to define objectives, assess risks, and identify opportunities.• Develop information architecture, content strategy, and governance models.• Guide platform migration strategies, including content audits, taxonomy planning, and workflow design.• Translate editorial, product, and operational goals into scalable digital solutions.• Collaborate closely with client teams to improve user experience, engagement, and long-term sustainability.• Contribute to sales and proposal development, shaping strategic recommendations and presenting solutions to prospective clients.• Advise on brand strategy by grounding digital recommendations in each organization’s unique identity, values, and audience expectations.
Education
Hunter College
BA/MA
2007 — 2011
Ecole Technique Normale
Bachelors of Science
1995 — 1998
Centre Culturel Italien Luigi Pirandello
Intensive Italian Class
2001 — 2001
NN/g Usability Week
UX/IA
2014 — 2015
Ecole Technique Préparatoire de l'Armement
High School
1992 — 1995
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