Thomas de Napoli
- Role
- Vice President of Revenue Strategy, American Public Media at American Public Media Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Thomas de Napoli
Hybrid business strategist and operator working at the…
Experience
Vice President of Revenue Strategy, American Public Media
Apr 2023 — Present
I am a strategic leader driving revenue growth through innovative sales strategies, partnerships, and business development at American Public Media. With a focus on digital growth, I lead a high-performing team, collaborate with stakeholders, and represent the organization as a thought leader in the industry. APM produces and distributes the leading podcast and radio franchises in business news, current events, investigative journalism, lifestyle content and kids & family programming. Our award winning series include \"Marketplace\",\"APM Reports\",\"The Splendid Table\", and \"Brains On\". Every week our purpose-driven content generates 18M downloads from our audience of affluent, educated, and highly engaged listeners across digital, social and mobile platforms and an additional 17M through broadcast. As the Vice President of Revenue Strategy, I am the lead Senior Deputy to the Chief Revenue Officer. I develop strategies to drive digital growth, sales, and overall revenue growth. My role includes leading a revenue products innovation team to build new digital sales capacities, spearheading business development deals with external partners, and collaborating with key stakeholders across the enterprise to maximize sales across digital, broadcast, events, and products. In my role I: • Develop multi-platform sales strategies for long-term revenue growth • Lead business analysis and strategic planning for sales, partnerships, and B2B revenue • Increase advertising revenue through approaches such as directly sold ads, programmatic, branded content, experiential activations, multi-platform packages, brand licensing, and commerce integrations • Create a strategic growth framework to expand revenue capacities and ensure sustainable growth • Foster business development relationships with digital platform partners and explore new opportunities • Collaborate with internal content teams to develop products, formats, and opportunities for digital sales and partnerships
Skills
- Project Management
- Broadcast
- Entertainment
- Final Cut Studio
- Writing
- Directing
- Business Development
- Film Production
- Social Media Advertising
- Strategic Partnerships
- Digital Strategy
- Producing
- Post Production
- Video Production
- Influencer Marketing
- Integrated Marketing
- Content Strategy
- Social Media
- Entrepreneurship
- Public Speaking
- Advertising
- Marketing
- Digital Media
- Sponsorship
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