Thomas Dantonio

About Thomas Dantonio

I am an experienced Account Manager and Search Marketing professional with a proven track record of driving strategic growth and delivering results in the digital marketing space. With a deep focus on e-commerce, SEM, and digital advertising, I help brands across various industries—including alcohol, entertainment, and hospitality—navigate the complexities of the digital landscape to achieve their marketing objectives.In my current role at Instacart, I work closely with the Large Customer Sales Team to develop and nurture relationships with top-tier CPG advertisers in the alcohol category, including Diageo Americas, Bacardi USA, Anheuser-Busch, Pernod Ricard, and Beam Suntory Inc. My expertise lies in helping global advertisers activate full-funnel e-commerce campaigns, unlocking new revenue streams, and ensuring the successful adoption of cutting-edge ad tools. I also stay ahead of industry trends by sharing alcohol category-specific insights with both internal teams and external partners to keep our campaigns competitive and innovative.Before Instacart, I honed my skills in SEM and digital marketing strategy at Horizon Media, where I led SEM campaigns across diverse verticals, from luxury watches (Omega) to hospitality (Wind Creek) and entertainment (BET Network). As a Search Supervisor, I built comprehensive digital strategies that aligned with client goals, and I played a key role in mentoring and developing my team to ensure growth and progress in the digital space.With a passion for digital marketing and a results-driven approach, I continuously seek out new ways to create value for clients and deliver innovative solutions in a fast-paced, ever-changing landscape.

Experience

1. Senior Account Manager

   Instacart

   Mar 2025 — Present · New York, NY, US

   Own always-on strategy, budgets, and KPI performance for a portfolio of mid-market brand advertisers (planning, pacing, optimization, and reporting)- Lead end-to-end execution across the Instacart Ads suite, including Sponsored Products, Shoppable Display, Shoppable Video, and growth pilots like Recipes, Bundles, Storefronts/Occasions (as applicable by retailer + distribution)- Develop testing roadmaps and measurement narratives that connect campaign performance to broader brand goals (incremental growth, customer acquisition, and category outcomes)- Partner with Mid-Market Sales to bring off-platform audience insights (e.g, Meta activations) into client planning and position full-funnel solutions for Instacart’s high-intent grocery audience- Serve as a key point of contact for new hires on the Advertiser Success team—creating trainings/onboarding resources and coaching on pitching, data storytelling, and product fluency as the suite evolves- Act as a seasoned strategic partner to both clients and agencies: onboarding new agency teams, aligning on best practices, and scaling investment through smarter structure and optimization over time

Education

• Xaverian High School

  High School

  2008 — 2012

• Marist University

  Bachelor’s Degree, Communication, General

  2012

• Hunter College

  Digital Marketing Certificate, Marketing

  2018 — 2018

• Instituto Lorenzo de’ Medici

  Bachelor’s Degree, Communications, Concentration Sports Communication

  2015 — 2015

Skills

• Microsoft Powerpoint
• Radio Broadcasting
• Sports
• Public Speaking
• Leadership
• Microsoft Office
• Microsoft Word
• Customer Service
• Adobe Design Programs
• Research
• Social Networking
• Adobe Audition
• Adobe Photoshop
• Twitter
• Social Media
• Instagram
• Community Outreach
• Mac
• Facebook
• Powerpoint
• Microsoft Excel
• Live Events
• Event Planning
• Online Research
• Pc
• Teamwork