Thomas Charles
Measuring the Performance of Influencer Activations and Pr - Fragrances & Beauty @CHANEL
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WORK HISTORY
Measuring the Performance of Influencer Activations and Pr - Fragrances & Beauty @CHANEL
Neuilly-sur-Seine, FR
Developed annual reports, monthly newsletters, and dashboards to benchmark influencer and PR performance against key competitors, enhancing visibility of results and identifying opportunities for improvement. Implemented a KPI-driven measurement framework for consistent evaluation of communications. Established a robust data ecosystem by selecting strategic partners, collecting data, and setting up efficient processing flows.
EDUCATION
University of Lille 1 Sciences and Technology
Master, E-business
ICD Business School
Master, E-business
SKILLS
ABOUT THOMAS CHARLES
Senior media and data specialist with 25+ years bridging strategy, media buying, performance analytics, and data architecture across agency (WPP, Omnicom) and luxury/automotive/entertainment advertisers (CHANEL, PSA, Europcar, Paramount Pictures).Dual expertise in Media & Data- Media: End-to-end campaign strategy, media planning & buying (paid/owned/earned), influencer measurement, international rollouts- Data: Performance frameworks, data quality improvement, MarTech implementation, dashboard automation (Power BI, Datorama, Tableau), data architecture & governance.At CHANEL (6+ years), designed and deployed global measurement systems for Watches & Fine Jewelry, Fragrances & Beauty, and Corporate Arts & Culture across 30+ markets. Built automated reporting infrastructure, standardized international data taxonomies, and delivered insights combining quantitative analysis and social listening to optimize campaign performance.Previously, led digital strategy for Paramount Pictures launches at Wavemaker (4 years), coordinated international digital marketing for PSA Peugeot Citroën, optimized acquisition for Europcar, and held senior roles at Mindshare, SeLoger, Solocal, and Horyzon Media.Also founder of Sapristi! Consulting (12+ years), serving luxury brands, advertisers, media agencies, and sales houses with audits, strategic recommendations, and training.
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