Thomas Woods

Data Governance and Analytics Operations at United Airlines

Role: Senior Mgr, Data Governance and Operations at United Airlines
Location: Chicago, IL, US
LinkedIn followers: 500 followers

About Thomas Woods

Currently, information optimization and management integrating United databases. Coordinating enterprise data governance program. Supporting analytic approach to CRM objectives of best service and value.Creating and leveraging loyalty member and non-member sources, operational facts and social media pulse for advanced identity management. I\'m excited about the current and near-future infrastructure developments that are leap-frogging traditional constraints. A change from watching the capabilities of analytic platforms and marketing information systems outpace their valuable application. Appreciating strong contributors and energetic leadership.Specialties: Data Governance program implementation (offense and defense). Development and implementation of in-depth Customer identification and characterization strategies designed to drive loyalty and increase share. Development and optimization of the foundational information infrastructure.Currently building within traditional modes using Teradata, DB2 and multi-channel SOA (Tibco) systems as well as modernization using forward-looking means leveraging real-time SaaS services with complex bigger Big Data formations aloft. AWS-S3, Redshift, RDS, Palantir Foundry platforms. Access management and governance complianceInteractive messaging and marketing technologiesDatabase design & implementation Efficient data storage and Process integrationInformation Catalog development

Experience

Senior Mgr, Data Governance and Operations
United Airlines
Jan 2016 — Present · Chicago, IL, US

Education

University of Illinois Urbana-Champaign
BA, Music, Liberal Arts, Life Science

Skills

Customer Insight
Analytics
Interactive Marketing
Campaign Management
Information Science
Loyalty Programs
Google Analytics
Web Analytics
Partnership Marketing
Salesforce.com
Crm Databases
Integrated Marketing
Affiliate Marketing
Competitive Analysis
Customer Experience
Campaign Managment
Management
Email Marketing
Web Marketing
Leadership
Project Management
Mobile Marketing
Brand Loyalty
Loyalty Marketing
Data Forensics
Direct Marketing
Marketing Analytics
Campaign Strategies
Solution Architecture
Campaign Optimization
Customer Relationship Management (Crm)
Digital Marketing
Relationship Marketing
Information Management
Crm
Omniture
B2b Marketing
Sas
Segmentation
E-Commerce

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