Thomas Warren-Piper

About Thomas Warren-Piper

A passionate, results orientated insight professional and strategist with 16+ years of global experience across agency and client-side roles. I am passionate about better understanding consumers that uncover winning strategies to help brands grow. Fortunate to have worked with some of the world\'s leading brands in CPG, Retail, Tech, Travel and BevAl. Skills & areas of interest- Consumer and Shopper Insights- Brand / Portfolio Strategy & Architecture- Segmentation- Creative Development & Testing- Consumer Analytics- Package & Naming Testing

Experience

1. Senior Manager, Insights & Analytics Brown-forman Spirits & Rtd Portfolio, North America

   Brown-Forman

   Oct 2021 — Present · Chicago, IL, US

   For more than 150 years, Brown‑Forman has enriched life by responsibly building fine quality beverage alcohol brands. We are crafters and coopers; all unique individuals united by a shared passion for our quality spirits and dynamic industry. Together, we share a common dedication to demonstrate and ensure there is Nothing Better in the Market.Tom is responsible for the planning and implementation of insights across Jack Daniel’s Full-Strength Spirits and Brown-Forman’s wider Ready-To-Drink beverage portfolio for North America. He seeks to better understand the consumer, category, and competitive landscape, keeping insights at the center of business and marketing decision-making.

Education

• University of Bath

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