Thomas Szymankiewicz
International Brand Manager @Electronic Arts (EA)
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WORK HISTORY
International Brand Manager @Electronic Arts (EA)
Paris, FR
Build and deliver locally relevant brand marketing strategies, GTM plans & campaign executions for the biggest EA Entertainment franchises (Battlefield, Split Fiction, Dragon Age)• Set local priorities, develop local Go-To-Market plans and lead the execution of marketing campaigns in France and Benelux working closely with Global teams, internal cross-functional teams, external agencies, and first-party partners=> In 2025, delivered the FRB GTM strategies for Split Fiction and Battlefield 6, then launched both titles in the region• Main point of contact for Battlefield in the FRB region, owning the performance of local campaigns, and engaging regularly with Global BF Studio GM and Publishing SVP on local needs, strategies and performances=> In Q1 FY5, pitched and secured additional local budget for the French campaign, after review & approval by the full Global BF Leadership team• Built the most ambitious local GTM plan for Battlefield 6, grounded in market insights and featuring major culturalized activations throughout the campaign (pitching the best local agencies to feature the most innovative & competitive ideas)• Leading the FRB launch of Battlefield 6, EA’s biggest game of the year=> Planned & executed an innovative, true-to-the-game, fully-integrated campaign, from Reveal to Launch, to Live Service, overachieving target KPIs at every phase (marketing & sales targets)• Took on extra role & responsibilities 6 months after joining EA as EU & LATAM co-lead on Battlefield (for 7 months, covering a parental leave)=> Guided and supported the Europe & LATAM Brand teams through their local GTM & Budget planification process
EDUCATION
Heriot-Watt University
Bachelor's degree, Marketing and Communication
NUCB Business School
Master's degree, Global MBA Program
Lycée Louis-le-Grand
Baccalauréat, Filière Scientifique
EDHEC Business School
Master of Science (MSc), Business Management
Lycée Carnot
Classes préparatoires ECS
ABOUT THOMAS SZYMANKIEWICZ
Global Brand & Marketing Manager, strategic and operational, I help brands grow and connect with their customers.I spent 10 years working for industry leading tech and entertainment companies – Microsoft, Activision Blizzard, Parrot, the French drone & IoT company, Samsung, Ubisoft and more recently Electronic Arts – always putting consumers at the center of my work. I’ve extensive experience developing and executing holistic, large-scale, global or local brand & marketing strategies.For the past 8 years I’ve occupied regional and global positions in multi-national companies, lived and worked in 4 different countries over the last 10 years: I thrive in complex, global or regional organizations, working with multi-cultural, cross-functional teams.
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