Thomas Stuttard
Senior Digital Analytics and Solutions Manager @Clarion Events Inc. - North America
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WORK HISTORY
Senior Digital Analytics and Solutions Manager @Clarion Events Inc. - North America
Portland, OR, US
Winner of Clarion NA 24\' Imagination Award• Ad Campaign Management: Coordinates and executes digital ad campaigns across multiple platforms, such as Google Ad manager, Meta Business Suite, Linkedin Business Manager, etc. • Ad Trafficking: Sets up and traffics ad creatives, ensuring they comply with technical requirements and are correctly tagged for tracking and reporting purposes• Ad Placement and Targeting: Implements precise ad targeting based on demographics, geography, behavior, and other relevant factors to reach the intended audience• Ad Performance Optimization: Monitors campaign performance and makes data-driven adjustments to improve key metrics such as click-through rates (CTR) and conversion rates• Troubleshooting and Issue Resolution: Identifies and resolves technical issues related to ad delivery, tracking, or reporting to minimize disruptions to campaigns• Analytics and Reporting: Generates regular reports on campaign performance, providing insights and recommendations to clients or internal stakeholders • Collaboration: Works closely with cross-functional teams, including sales, marketing, creative, and data analytics, to ensure seamless campaign execution• Ad Tech Integration: Collaborates with the tech team to integrate new technologies to improve campaign performance and efficiency • Quality Assurance: Conducts regular quality checks to ensure the accuracy and functionality of ad creatives• Provides training for Google Analytics platforms for other business teams• Tracks KPIs via Google platforms for Marketing, Sales & Editorial Teams• Assists stakeholders with tag & script management via Google Tag Manager & Google Analytics• Builds reports for Sales, Marketing & Editorial based on their needs within GA4 or Looker Studio• Provides ad delivery estimates for sales teams to assist with sales proposals • Oversees administrative access for business platforms
EDUCATION
Boston University
Sociology
University of Connecticut
Bachelor’s Degree, Sociology and Economics
Staples High School
High School, High school
ABOUT THOMAS STUTTARD
A dedicated project manager with a background in events/conferences and digital experience at Clarion, Reed Exhibitions (RELX Group) and Informa Markets. Skilled at working across multiple teams & regions with varying needs and objectives. Able to work with managers and staff to develop and deliver campaigns and global projects. Graduated from the University of Connecticut with a double major in Sociology and Economics.
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