Thomas Tommy Schefer

About Thomas Tommy Schefer

Big, messy business problems don’t need more jargon. They need clearer thinking and better questions. That’s where I do my best work.I’m an expert generalist in data, analytics, and strategy, known for stepping into ambiguous problems and turning them into decisions people can actually act on. I sit close to the business, partner across teams, and translate fuzzy challenges into creative, statistically rigorous analyses that hold up in the real world. Outside of work, I spend my time making art, designing clothes and bags, and woodworking, and that mindset carries straight into how I approach data: pattern-finding, structure, material constraints, and knowing when simplicity beats ornamentation. The same way a well-designed object should feel obvious once it exists, good analysis should make complex decisions feel clear.I draw on consumer psychology, industry experience, and strong executive-to-technical translation skills to connect strategy with execution. If you need someone who can bridge creativity and rigor, and turn uncertainty into direction, that’s my lane.

Experience

1. Senior Manager, Customer Insights & Analytics

   The Leading Hotels of the World

   Mar 2024 — Present

   Advanced Analytics *Modelled 15-months of future sales performance for >4 segments using SARIMX methodology incorporating industry and internal variables informing LHW budget and helping member hotels plan for future trends.*Used segmentation (DBSCAN, Kmean) approaches to generate novel insights about B2B and B2C customers, including identifying an opportunity for one segment of member hotels to drive off-season room-rate.* Developed predictive model of B2B customer satisfaction, driving changes to member-event strategy. B2B Customer Insights * Transformed B2B insights collection by increasing data sources and creating targeted, specific surveys increasing response rate by 300%. B2C Hotel Guest Survey Program Ownership * Refined B2C guest survey program, overseeing strategic direction and operations.* Brought survey analytics from descriptive to predictive and prescriptive insights Proprietary Hotel Quality Measurement * Introduced a novel, multidimensional methodology to assess relative hotel quality in portfolio. Methodology now used in decisions of member renewal and termination based on quality in order to maintain an exclusive collection of 5-star hotels. Customer Research and Internal SME * Designed robust research methodologies and developed dozens of surveys to audiences such as hoteliers, hotel guests, travel advisors, and internal personnel on a broad range of topics. Results used to inform company strategy and investment decisions.*Consulted on new-initiatives across the board to help stakeholders measure and understand CX impact. Enhanced Insights Sharing * Developed recurring, client-facing, one-pager in order to share insights and business recommendations with >1500 hoteliers at 400+ hotels. Misc * Enhanced productivity and oversight for analytics team by establishing a Jira board.* Created best practice and process documentation using Confluence.

Education

• William & Mary

  Bachelor of Science - BS, magna cum laude, Psychology

  2014 — 2018

• Bishop O'Connell High School

  High School

  2011 — 2014