Thomas Ritchie
Digital Media Strategist | Gallup Strengths: Woo, Includer, Communication, Activator, Responsibility
- Role
- Digital Media Strategist at Great West Casualty Company
- Location
- Sioux City, IA, US
- LinkedIn followers
- 500 followers
About Thomas Ritchie
Digital and traditional marketing, public relations and event management experience…
Experience
Digital Media Strategist
Aug 2018 — Present
Promote and drive inbound revenue for $1.5B+ trucking insurance provider using multiple media channels to connect with 1k employees, 250 agencies and thousands of insureds. Use multiple skill sets as part of small marketing and communications team that manages website, SEO and SEM strategy, blog and content initiatives, social media, and agency communication. Lead social media, video, and customer engagement strategy on Facebook, LinkedIn, YouTube, and Twitter. Grew inbound business in past year to $18M annual. Core member of digital communications team, contributing to external communications strategy, including social media and web messaging. Aid in creating online resources for trucking insurance agencies serving 46 states, including regular content aimed at improving insured and employee engagement. Developed YouTube Channel, purchased video equipment, and created in-house video production for use on inbound marketing efforts.
Skills
- Social Media Marketing
- Newsletter Production
- New Media
- Communications Audits
- Storytelling
- Breaking News
- Photography
- Social Media
- News Writing
- Advertising
- Website Development
- Inbound Marketing
- Online Advertising
- Video Editing
- Video Production
- Brand Consulting
- Marketing
- Web Content Writing
- Publications
- Copywriting
- Graphic Design
- Web Design
- Journalism
- Custom Facebook Pages
- Newspaper Design
- Photoshop
- Editorial
- Indesign
- SEO
- Final Cut Pro
- Non-Profits
- Press Releases
- Public Relations
- Media Relations
- Content Strategy
- Marketing Strategy
- Videography
- Web Project Management
- Entrepreneurship
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