Thomas Perl
Marketing Science Lead @Delivery Hero SE
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WORK HISTORY
Marketing Science Lead @Delivery Hero SE
End-to-end ownership from development to deployment of a global Value Segmentation framework, categorizing customers based on their monetary contribution (including an early-indicator prediction model), enabling targeting use cases across the entire lifecycle, from acquisition to reactivation. Took over and further enhanced a Data Science project focused on customer churn risk prediction and sensitivity to negative experiences, based on a recurrent neural network architecture (survival modeling) Leading the Marketing Science team (2 Data Scientists)
EDUCATION
Humboldt-Universität zu Berlin
Master of Science - MS, Business Administration
ABOUT THOMAS PERL
Working where Business, Analytics and Applied Data Science meet.Over the past 10+ years in e-commerce and on-demand platforms, I’ve focused on building analytical and model-based solutions that help organizations understand customer behavior, measure marketing effectiveness and make informed strategic decisions.I enjoy shaping data-driven solutions and translating complex business questions into clear, actionable recommendations for stakeholders in Marketing, CRM and Strategy.Areas I work in:• Causal Inference & Experimentation (A/B testing, synthetic control, counterfactual predictions)• Marketing, Growth & Customer Analytics• Forecasting & Time Series• Applied Machine Learning
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