Thomas Pecoraro
Product Merchandising | Brand Positioning | Product Creation | Sales Strategy | Brand Equity Building | Process Development & Implementation | Leadership | Passion
- Role
- Divisional Merchandise Manager (Dmm) - Footwear, Insoles, Socks, Fitness Hard Goods and Hydration at REI
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Thomas Pecoraro
Passionate about performance, innovation and defending premium brands in the running and outdoor industry. Doing what I love for over three decades. A life long athlete and outdoorsman blending a love for sports and technical footwear with a career in merchandising, product creation and sales for some of the best sports brands in the world. Big Picture Thinker, Strategic, Detailed, Quantitive and Passionate.
Experience
Divisional Merchandise Manager (Dmm) - Footwear, Insoles, Socks, Fitness Hard Goods and Hydration
Apr 2025 — Present · Portland, OR, US
Lead the merchandising team in achieving seasonal and annual membership, sales, gross margin, and inventory goals for REI through long-range strategy development of customer objectives, merchandising initiatives, seasonal product strategy, and cross divisional coordination for Footwear, Insoles, Socks, Fitness Hard Goods and Hydration.
Education
University of San Francisco School of Management
Master of Business Administration (M.B.A.), Marketing and Entrepreneurship
2003 — 2006
University of Massachusetts Amherst
Bachelor of Science (B.S.), Sports Management
1995 — 2000
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