Thomas Martin

Digital Marketing Professional

Role: Senior Digital Marketing Lead at PSI CRO
Location: Raleigh, NC, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Thomas Martin

I am a dynamic and data driven professional building a thriving career in the field of digital and programmatic advertising for online media. During my fifteen years in the industry, I have held diverse roles supporting organization success through analyzing digital advertising trends, providing forecasts to support decision making, and optimizing processes to enhance the effectiveness of digital advertising programs. On a daily basis, I engage colleagues across the organization to identify gaps and opportunities where I can apply my skills to implement technical process enhancements and facilitate targeted training to improve customer relationships, improve internal process, and increase revenue. In addition to my “hands on” experience in the field, my credentials include a Bachelor’s degree in Communications Technology, effective team leadership and communication skills and extensive expertise working with digital advertising tools and business applications.

Experience

Senior Digital Marketing Lead
PSI CRO
Mar 2024 — Present · Durham, NC, US
Oversaw all paid advertising in the company with Google Ads, LinkedIn Ads, and Facebook Ads- Monitored key KPI\'s and optimized PPC campaigns as needed- Developed full-funnel analytics dashboards in Looker Studio, tracking KPI’s such as pipeline contribution, conversion, and ROAS- Scaled multi-channel paid media investments, directly fueling marketing-attributed revenue- Oversaw all SEO efforts with PSI\'s website, including keyword performance and ranking and technical SEO.

Education

Bowling Green State University
Bachelor of Science (BS), Visual Communication Technology
2003 — 2007

Skills

Lead Generation
Leadership
Customer Satisfaction
Training
Account Management
Dart Sales Manager
Management
Solbright
Digital Strategy
Sales Support
Online Marketing
Social Media Marketing
Powerpoint
Microsoft Excel
Dreamweaver
Social Media
Web Analytics
Ppc
Photoshop
E-Mail Marketing
Doubleclick
Online Advertising
Digital Media
Apt
Sales Operations
Key Account Development
Marketing
Dart for Publishers
Digital Marketing
Sales
Advertising
Os X
Omniture
Mac Os X
Campaign Strategies
Online Publishing
Strategy

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