Thomas Guillouzer
Head of Media & Brand Activations Sponsoring @Mars
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WORK HISTORY
Head of Media & Brand Activations Sponsoring @Mars
Expertise in 360° communication strategy (France + International) covering Branding & Performance (including Retail media)- Manage annual A&P budgets ensuring strategic allocation and measurable ROI- Design & Deploy Social media and influence strategy- Sponsorship creation and development- Brand content / diversification- Brand management and development- Public Relations strategy managementSelected Partnerships & Activations: • M&M’S x Tour de France • Snickers x Val Thorens • M&M’S x Alpe d’Huez International Comedy Film Festival • Snickers x French Professional Football LeagueTeam managementAgency management (creative / media / PR / experiential)
EDUCATION
Classe Préparatoire ENS Cachan D2 - Lycée V&H Basch Rennes
Classe Préparatoire ENS Cachan D2 Economie Gestion, Economie Gestion
Université de Rennes I
DEUG Economie Gestion, Economie, Gestion, Management, Marketing
OMNES Education
Master 2 - Business School, Marketing Stratégique
SKILLS
ABOUT THOMAS GUILLOUZER
Head of Media and Brand Activations with nearly 15 years of international experience building culturally-driven communication strategies that connect brands to audiences and deliver measurable business performance. Proven track record in leading integrated media, content, sponsorship and partnership ecosystems across international markets, managing large-scale budgets and multidisciplinary teams. Strong expertise in entertainment, sports and pop culture environments, combining strategic media thinking, creativity and performance-driven execution.FR-> Spécialisation en stratégie média On & Off line // Storytelling // management OPS (Brand Content, endorsement, sponsoring, co-branding)-> Scopes France + International-> Management de campagnes branding 360: branding + performance (acquisition)-> Management stratégies Social Media et Influence-> Management des Relations Publiques-> E-retail media -> Retail & e-Retail merchandising-> SEO/SEA-> Business développement et mise en place de partenariats stratégiques : créativité, force de proposition et persuasion-> Marketing de l\'offre et monétisation d\'audience-> Expertise marchés Sport & Entertainement (Toys & Games / cinéma / jeux vidéo / séries TV), Sport et Travel, télécommunications-> Gestion et pilotage d\'études quantitatives et qualitativesAnglais : lu, écrit et parlé : bon niveau (poste international)- quotidien professionnel 100% en anglaisEspagnol : lu, écrit et parlé : bon niveau (différentes expériences professionnelles dans des pays latino-américains)- Maîtrise de Macintosh et Windows : suite Office, SPSS, Photoshop- Progiciels médias: MediaExplorer, Choices / Medialand / Kantar / outils e-commerce / XITI / AT Internet
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