Thomas Laymac
Director, Global Digital Marketing @Fca Fiat Chrysler Automobiles
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WORK HISTORY
Director, Global Digital Marketing @Fca Fiat Chrysler Automobiles
Auburn Hills, MI, US
Directs the U.S. digital marketing group, including creative development and technical management of websites for all FCA brands, digital activities across 2,600 franchise dealers, eCommerce, CRM, CGI content development and all digital analytics. Defines and coordinates the execution of a comprehensive global digital marketing strategy that includes brand websites, dealer websites, mobile, lead management, digital media, CRM integration and global analytics across multiple premium and non-premium brands that span 170 global markets.
EDUCATION
Michigan State University - Eli Broad College of Business
MBA, International Business
Michigan Technological University
Master of Science - MS, Mechanical Engineering
Michigan Technological University
BSME, Thermodynamics / Fluid Mechanics
Michigan Technological University
MSME, Engine Emission System Development
SKILLS
ABOUT THOMAS LAYMAC
Seasoned automotive executive and digital marketing strategist with a career built on scaling complex, performance-driven businesses across global markets. I’ve led a $300M+ digital P&L, launched and scaled digital retail operations with 50%+ EBITDA margins, and built multinational marketing organizations focused on driving reach, conversion, and revenue.Now retired from full-time executive roles, I consult with companies of all sizes — helping align digital strategies with real-world sales execution. My passion is turning digital engagement into measurable business outcomes by bridging the online-to-offline customer journey with clarity and impact.Let’s connect if you’re exploring growth strategies, go-to-market acceleration, or sales process integration in a digital-first world.
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