Thomas Lawrence
Senior Manager, Consumer Insights @Hormel Foods
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WORK HISTORY
Senior Manager, Consumer Insights @Hormel Foods
Chicago, IL, US
Team lead for insights and research initiatives (innovation, base, and creative) for Hormel\'s Snacking and Entertaining vertical inclusive of PLANTERS, SKIPPY, CORN NUTS, HORMEL PEPPERONI, HORMEL GATHERINGS, and Meat Snacking.
EDUCATION
Cornell Johnson Graduate School of Management
Certificate in Advanced Marketing Strategy
DePaul University
Bachelor’s Degree, Marketing and Business Management
SKILLS
ABOUT THOMAS LAWRENCE
Dynamic consumer and shopper insights professional possessing a robust 12+ year blend of primary and syndicated research, AI workstream integration, category management, and ecommerce experience within Food & Beverage CPG. Focused on discovering, translating, and delivering insights into action through research and analytics. Passionate about influencing the future of retail and innovation, learning about people, visualizing and validating data, digging for niche insights, building turnkey / tactical stories, and collaborating with diverse, creative, and curious minds. • Qualitative / Quantitative Analysis and Execution• Consumer / Shopper Behavior• Syndicated expertise (Nielsen/IRI, NPD, Kantar etc)• Category and Sales insights• Data-Driven Decisions• Data Visualization • Storytelling / Public Speaking• Cross-Functional Collaboration• Curious, Creative, and Strategic Thinker
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