Thomas Koch
Executive Creative Director @Ddb Germany
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WORK HISTORY
Executive Creative Director @Ddb Germany
Berlin, DE
Directed global automotive launches and world premieres across multiple international regions- Established cross-regional creative alignment frameworks to ensure strategic consistency and executional quality across markets- Led structured global governance calls with senior stakeholders to synchronize rollout planning and delivery- Oversaw high seven-figure launch investment environments within complex decision-making structures- Built and led a 15-person multidisciplinary creative team operating within distributed global ecosystems- Increased production scalability across international markets by standardizing rollout frameworks and alignment processes- Ensured creative output directly supported brand positioning and commercial performance objectives.
EDUCATION
Gutenbergschule, Berufsschule für Medien und Gestaltung Frankfurt am Main
Ausbildung, Mediengestaltung Digital und Print
ABOUT THOMAS KOCH
Hello! Bonjour! ¡Hola!I’m a Global Creative Lead with 20+ years of experience building and scaling brand and launch ecosystems across complex, multi-market organizations.Currently, I lead worldwide creative initiatives for Volkswagen, operating within global matrix environments where alignment, governance, and execution at scale are critical. My work focuses on translating strategic objectives into structured creative frameworks that enable consistency, speed, and impact across international markets.Throughout my career, I’ve worked across leading global agencies including DDB, Leo Burnett, Ogilvy, Strichpunkt, and SYZYGY London, partnering with brands such as Volkswagen, Samsung, Adidas, McDonald’s, and others. A defining part of my experience has been navigating complex stakeholder environments, synchronizing distributed teams, and driving creative initiatives that directly support business and brand growth.I’m particularly interested in how organizations evolve their creative capabilities – from campaign-driven models toward scalable, system-based approaches supported by emerging technologies and AI. For me, innovation is not about tools alone, but about improving how teams collaborate, operate, and deliver value at scale.Colleagues often describe me as a calm, collaborative, and highly pragmatic leader who combines strategic clarity with hands-on execution. I believe strong creative cultures are built on trust, alignment, and a shared commitment to meaningful outcomes — not just ideas.If you’re working on global brand challenges, creative transformation, or the future of marketing organizations — I’d be happy to connect.
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