Thomas Holtom
Finance Director @Ez Loyalty Formerly Endurance Zone
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WORK HISTORY
Finance Director @Ez Loyalty Formerly Endurance Zone
GB
As the Finance Director and a member of the Board at Endurance Zone, I lead the company\'s finance function, providing strategic guidance to support our mission as a pioneering SaaS platform in the sports and health industry. My role is centred on developing and executing a robust financial strategy that ensures sustainable growth, with a key focus on accelerating CARR, optimising critical SaaS metrics, and ensuring effective cashflow and risk management.Forward-thinking finance leader who actively embraces technology to drive business results. I have been instrumental in integrating AI-powered tools to streamline financial operations, enhance data-driven decision-making, and significantly reduce time and costs. By partnering closely with internal stakeholders and external investors, I have also managed the financial aspects of our funding rounds, including key EIS investment, ensuring our long-term strategy is fully funded and aligned with business objectives. My responsibilities also include budgeting, forecasting, and leading a high-performing finance team.Endurance Zone is the loyalty platform built to drive real, impactful engagement. Designed for businesses where engagement is vital for growth, we make it easy to delight your customers in ways that keep them coming back. We go beyond transactional loyalty, helping businesses across numerous sectors, improve engagement, retention, and unlock new revenue.Our white-label platform combines powerful tech with hyper-relevant rewards, giveaways and behavioural mechanisms to drive customer behaviours that matter to you. From encouraging renewals and premium upgrades to referals and advocacy, we make loyalty simple, effective, and valuable.With over 20 million users and trusted by brands like Virgin Active, F45, Coventry Building Society plus many more, we’re built for organisations where customer engagement is
EDUCATION
Swansea University / Prifysgol Abertawe
BSC, Economics
BPP University
ACCA, Accounting
Swansea University / Prifysgol Abertawe
Bachelor of Science - BS, Economics
SKILLS
ABOUT THOMAS HOLTOM
As the Finance Director at Endurance Zone, a pioneering SaaS company, I lead the finance function and serve on the Board. My focus is on driving the financial strategy, with a key objective of accelerating CARR growth, and embracing forward-thinking technologies like AI to enhance efficiency and reduce costs.My background in financial modelling, FP & A, and strategic business partnering, honed at companies like Goodyear, National Grid, and First Utility, has equipped me with a data-driven approach to decision-making.
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