Thomas Guenther

About Thomas Guenther

Accomplishments• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%. • Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management

Experience

1. Assoc Director D2c - Ecommerce

   Groupe SEB

   Mar 2025 — Present

   Leading an amazing team of digital professionals and working with cross-functional teams to deliver the ultimate direct-to-consumer experience while achieving sales objectives.

Education

• William Paterson University of New Jersey

  BFA, Visual Communications, Advertising

Skills

• Strategy
• E-Commerce
• Marketing
• Analytics
• Public Relations
• Digital Marketing
• Online Marketing
• Content Development
• SEO
• Web Analytics
• Integrated Marketing
• New Media
• Advertising
• Sales
• Online Advertising
• Sem
• Multi-Channel Marketing
• Competitive Analysis
• Creative Direction
• Content Management
• Strategic Partnerships
• Marketing Communications
• Facebook
• Corporate Branding
• Product Management
• Marketing Strategy
• B2b
• Direct Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Market Planning
• Web Marketing
• Project Management
• Social Media
• Strategic Planning
• Brand Development
• Media Planning
• Product Marketing
• Brand Awareness
• Lead Generation