Thomas Franken

Marketing & Strategic Expansion @TESVOLT AG

We at TESVOLT do business without hierarchies, “bosses” and titles. The best argument counts and not the higher hierarchic position. Decisions are team decisions and aligned in close correspondence with all relevant decision makers. Depending on the experience and competence of each employee he / she receives a delegated decision-making authority level, team and specialist roles by other employees. My tasks at TESVOLT are: • The development and implementation of the marketing and go-to-market strategy, highlighting the strategic market expansion of the company • The development and implementation of the channel strategy of the company • The development and implementation of a specialist partner program and other customer retention measures • The conception and implementation of push and pull campaigns to expand the global channel network and the generation of end customer leads • The participation at the development and implementation of the company strategy in the team vison and strategy • The development of a planning process to secure the yearly sales plan • The strategic communicative positioning of each product as well as the development and implementation of effective product launch campaigns • The implementation of all corporate communication measures and the conception of leading fairs • Media relations, PR and media planning • The management of all market research tasks and the yearly budget planning In addition, I received the following Team and company function: • Member in the team vision & strategy • Member of the product board • Personal development and coaching of all Marketing team members • Marketing Consulting of the sales team Americas • Steering of all external marketing agencies