Thomas Dussault
Manager of Data Growth, Value & Innovation @L'Oréal
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WORK HISTORY
Manager of Data Growth, Value & Innovation @L'Oréal
Montréal, CA
Lead the strategy for L\'Oréal\'s customer data, turning 1st and 2nd party data intelligence into tangible growth across (market share, profitability) commercial strategy, media (programmatic/social/search), CRM (SMS/email), and personalized marketing efforts- Pioneer the application of Machine Learning and Generative AI to enhance consumer understanding and optimize engagement strategies at scale (B2C, B2B direct and indirect sales, B2P data models)- Drive secure data partnerships, like clean rooms with Amazon Marketing Cloud, to expand our data universe and gain a holistic view of consumer behavior- Establish robust measurement frameworks to prove the direct and indirect business impact of our data initiatives- Collaborate across divisions to leverage consumer data for improved profitability and ensure ethical, high-quality data practices throughout the organization.
EDUCATION
HEC Montréal
Baccalauréat bilingue en administration des affaires
Universiteit van Amsterdam
Semester abroad
HEC Montréal
Maîtrise en gestion (M. Sc.)
ABOUT THOMAS DUSSAULT
Passionate and results-oriented Data Science Lead with a proven track record of leveraging machine learning (classic ML and GenAI) to drive significant business impact in the MarTech landscape at L\'Oréal. Adept at leading cross-functional teams (E-Com, CRM, Media, Influence Marketing, Customer Care, E-Retail, Amazon), developing advanced solutions, and fostering a data-driven culture. Key Accomplishements: Achieved 1st place in L\'Oréal\'s prestigious Digital Acceleration Star Awards 2024 for the AI workstream developped in Canada.
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