Thomas Dmoch
Vice President Global Marketing Bearings & Industrial Solutions @Schaeffler
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WORK HISTORY
Vice President Global Marketing Bearings & Industrial Solutions @Schaeffler
A failed Salesforce.com launch coupled with siloed collaboration across Marketing, Sales and IT held back the full potential of Schaeffler\'s marketing organisation. My mandate: rebuild MarTech capabilities and strengthen collaboration to unlock sales growth.What did I do- I developed integrated marketing strategies in cooperation with Sales and Product Management- I planned and delivered global campaigns in alignment with our global sales organisation and- enhanced the customer experience through robust channel orchestrationMy Key Achievements- Revitalised the MarTech stack: tripled addressable contacts → and reduced content delivery times from six weeks to some minutes – enabling six global campaigns that generated €1.4M in incremental revenue- Standardised product images using AI-based rendering, cutting costs by 60% while ensuring consistent corporate design- Designed a new target operating model for Marketing during the post-merger integration of the acquired brands Ewellix and Bega
EDUCATION
University of Bayreuth
Bachelor, Business Administration
Aix-Marseille University
Licence, Economics
Universität des Saarlandes
Diplom-Kaufmann, Marketing
Universität des Saarlandes
PhD, International advertising
SKILLS
ABOUT THOMAS DMOCH
Data and creativity drive value! That’s my credo.As Vice President Global Marketing, I lead an insight-driven marketing organisation focused on generating revenue growth through smart strategies and outstanding customer experiences.My success formula?After more than 20 years across automotive, industrial and FMCG sectors, I know that marketing and sales must work hand in hand. By connecting creativity, MarTech and data, my teams deliver campaigns that truly move the needle.My leadership style combines analytical rigour with pragmatic execution. And: I’m passionate about creativity. Trust and transparency are essential to me, especially when managing international and cross-functional teams.I bring together multilingual communication skills with deep expertise in brand leadership, content marketing, artificial intelligence and organisational development - all aimed at delivering measurable impact and sustainable value creation.Let’s connect if you’d like to exchange ideas on any of these topics:#AIMarketing #DataDrivenMarketing #MarketingTransformation #BrandLeadership #MarketingTechnology
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