Thomas D.
Digital Research & Audience Insights | Storyteller
- Role
- Mgr, Mc & i Social Research at The Walt Disney Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Thomas D.
Strategy Professional with extensive expertise in the digital, social, consumer insights space supporting data analysis, audience measurement, segmentation, survey design, primary research/focus groups and marketing trends. Power user of Nielsen Suites, comScore, Qualtrics, Iconoculture, among others. Experienced with Google Analytics and Tableau.
Experience
Mgr, Mc & i Social Research
Feb 2020 — Present · New York, NY, US
Liaison to the Ad Sales Measurement & Insights Research DivisionCollaborator on special projects in tandem with the Disney Portfolio Group•Brainstorm, craft and contribute to the packaging of Go-To-Market (GTM) Sports & Entertainment Decks with social, digital, streaming and linear data point positioning in alliance with Performance Marketing, Brand Solutions and Sales Communications.•Advise Pricing and Planning, Creative Development, Ad Operations and Corporate Strategy on unique advertiser brand opportunities involving the Disney Portfolio with particular and specific targets of interests.•Partner with Hulu side of Research to compliment necessary Addressable/Multimedia Insights to help sell through DHXP media plan negotiations and help steer conversation.•Investigate social interactions of prominent programs in conjunction with ListenFirst and Social Content Ratings.•Report weekly narrative for the Disney Business Properties against top tier marketplace rivals.•Evaluate in-depth post advertising campaign performances alongside Entertainment Data Oracle, Inc.(EDO).Partner with Brand Effectiveness, Attribution and Category Insights in Disney’s marketplace stewardship positioning.•Align with senior level sales & marketing executives to develop and distribute collateral materials surrounding several key categories/initiatives.•Spearhead appropriate vendor relationship to client objectives for optimal pre-post results through brainstorm sessions with each vertical research team lead.•Proctor preliminary results from campaigns to counsel necessary tweaks in achieving maximum benefit from data upon post analysis of advertising effectiveness for client.•Curate insights from on-going and custom research – TV and digital platforms.•Consort with Knowledge Managers from a research perspective to facilitate packaging by guiding data interpretation into proper presentation formation.•Notate marketplace intelligence and key consumer insights to design showcases.
Education
Pace University - Lubin School of Business
Bachelor of Business Administration - BBA, Marketing Management
1994 — 1998
New England College
Master of Business Administration - MBA, Management
2010 — 2012
University of Pennsylvania
Certification , Business Analytics
2020 — 2020
Baruch College
Certification, Digital Marketing Strategy
2020 — 2020
Baruch College
Certification , Finance, General
2006 — 2008
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