Thomas Dano
Data & Advanced Analytics Consultant @Ebiquity plc
Neuilly-sur-Seine, FR
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WORK HISTORY
Apr 2022 — Present
Data & Advanced Analytics Consultant @Ebiquity plc
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Helping in marketing decisions by developing econometric models (Business Mix Modeling / Marketing Mix Modeling)- Measurement of the effectiveness of marketing levers - Assessed the impact of external factors on Business KPIs (Price, Competition, Weather, Market trends, etc.)- Forecasting business performance - Optimisation of marketing plans - Ensured clients presentation and follow-up
ABOUT THOMAS DANO
Manager in Marketing Analytics & Data-Driven Strategy | Statistical Modeling, ROI…
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