Thomas Cope
Retired Senior Researcher R&D at Procter & Gamble
- Role
- Research Expert Consultant at Yourencore
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Thomas Cope
Experienced in a wide variety of consumer research techniques, consumer data analysis and summarization of the data. Have conducted numerous technical tests in R&D, created expert panels and developed unique consumer test plans. Have also worked extensively in computer program development in R&D and also in Market Research. Have used educational background to develop computer training courses in R&D and Market Research.Specialties: Consumer research quantitative and qualitative Data analysis Questionnaire developement, Product placements, Product qualification, Research summariesTechnical test coordinationProduct pack out coordinationProduct warehouse inventory
Experience
Research Expert Consultant
Aug 2010 — Present
Conducted one on one interviewsInventoried product Provided product research support to several P&G business unitsProvided CSS supportCoordinated and led the packout and shipping of a large consumer benchmarking test.(4900 placements)Used Desktop Reporter to summarize monthly online consumer commentsConducted in home interviews and summarized the resultsProduct demosClaim SupportCoordinated and summarized focus groups
Education
University of Cincinnati
Summer Graduate Courses in Education
1971 — 1972
Concordia University Chicago
BA-Ed, Education
1965 — 1969
Skills
- Consumer Products
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Ethnography
- Focus Groups
- R&D
- Questionnaire Design
- Quantitative Research
- Marketing Research
- Consumer Product Packout
- Innovation Management
- Competitive Analysis
- Customer Insight
- Market Research
- Technical Testing
- Market Analysis
- Qualitative Research
- Research and Development (R&D)
- Research
- Product Innovation
- Strategy
- Data Analysis
- Consumer Behaviour
- Segmentation
- Brand Equity
- Analytics
- Program Management
- Product Development
- Analysis
- Training
- Testing
- Fmcg
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