Thomas Bevan
Principal Product Marketing Manager - Pro Design @Canva
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WORK HISTORY
Principal Product Marketing Manager - Pro Design @Canva
London, GB
EDUCATION
UNSW
Bachelor's degree, Marketing & Biotechnology
ABOUT THOMAS BEVAN
Ethical, data-driven marketing is about using all the information available to create an amazing customer experience, from discovery through acquisition, onboarding, retention, and advocacy.This is why I work in marketing; we get to see customers throughout their whole lifecycle, get to work with stakeholders across the entire business, and are in a prime position to act as change leaders as a result.During my time at Canva I\'ve owned product marketing for several Canva products- A number of our AI tools, including Text to Image, Magic Edit, Magic Eraser, Background Remover, and more- Our Photo Editor, including the much loved Background Remover- And I\'m currently looking after our Apps Marketplace + the Canva Developers program which is the source of all these amazing apps.Specialties include- Competitive research- Product positioning and messaging- Use journey optimisation and persona development- Go-to-market strategy and campaign management- Product led growth- Content strategy- Sales enablementRecognition: Young Marketer of the Year Finalist, ADMA AC & E Awards.
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