Thomas Bergmann

Global Manager Digital Marketing @Hygiena

Leading the transformation of global digital marketing by directing a complete revision of the Hygiena enterprise website, steering global marketing video productions, elevating visual branding, and pioneering the implementation and development of commercial and custom AI solutions.Transforming Online Presence:Led the complete redesign of the Hygiena business website, enhancing site performance and user experience. This involved automating key processes and updating the user interface to improve customer interaction.Scaling Video Production Globally: Improved the quality and output of global marketing video productions, which boosted viewer engagement and increased social media shares.Raising Visual Branding Excellence: Refreshed Hygiena’s visual branding, creating a more cohesive and impactful brand image that resonated in the market.Implementing Commercial & Custom AI Solutions: Initiated the use and developed AI tools for marketing, significantly enhancing efficiency and reducing costs.Leading A Global Team: Managed a global team across three continents, focusing on building trust and synergy. Promoted collaboration across marketing and other departments to align with business goals.