Thomas Beauchamp

About Thomas Beauchamp

I have 20+ years of experience in the multichannel marketing, data services, data analysis, marketing analytics, data science, data strategy, direct mail, IT, associations and operations arenas. I am currently a VP of Operations/Analytics with advanced analytical, management, IT, business intelligence, big data, strategy and operations skills with a strong business acumen. I have a track record of building new departments from the ground floor up, building and managing highly effective teams, managing multiple projects against ever changing daily hard deadlines as well as responsibility and accountability for delivering significant revenue. My background is diverse and spans all the areas of multichannel marketing and management, from data services, data mining/analytics to campaign management, Website/E-marketing, marketing strategy, operations, IT, vendor management, sales and more!For the last 20 yrs I have worked at one of the largest non-profit and association focused marketing agencies in the US. While at my current employer over the last 10 yrs I have increased the revenue of the data services department by 300% as well as established a data analytics department from the ground floor up with responsibility for all decisions. With a focus on customer acquisition and customer retention, while managing teams and being hands-on in the use of multi-channel analytics to produce insights and develop new products to improve ROI, while continuing to meet deadlines, maintain budgets & P&L, manage operations, vendor management and more. I enjoy challenges and the hunt for answers. I have a special talent explaining complicated technical procedures and products to non-technical staff and clients.My additional strengths include knowledge and use of many different types of software, IT Infrastructure with advanced Hardware & Software applications, Databases and statistical techniques, Direct Mail, Marketing & Segmentation, Online Marketing, Operations Management, Personnel Management & much more.Specialties: Direct Response, Direct Mail & Segmentation, Direct & Database Marketing, Online Marketing, Membership Recruitment & Retention, Data Analysis, Strategic Planning, Operations & Personnel Management, Project & Product Management, Business Intelligence, Vendor Management, Marketing analysis using response models to maximize ROI, High Level Emotional Intelligence

Experience

1. Vice President of Data Analytics, IT & Operations

   Marketing General

   Sep 2012 — Present · Alexandria, VA, US

   Responsibilities lie in these departments: Marketing, Data Analytics, Data Services, Market Research, Digital & Social Media, IT, HR, Graphic & Production, Creative, Account Services, List\\List Brokerage, Copywriting & Proofing.Responsible for final approval of all vendors, partners & resources that are outside of the company as well building new relationships & partnerships that enhance business capabilities. Responsible for creating & employing data-driven global strategic marketing plans for clients that follow the customer through the Marketing Lifecycle.Utilize data analytics & market research to define & develop strategic marketing plan\'s encompassing segmentation, multivariate testing, growth & retention plans, consumer & program KPI\'s, value proposition, benefits packages, loyalty programs. Lead & develop data governance practices for the company.Use customer demographic, behavioral & transactional multivariate data modeling to define the optimal promotional mix.Use a combination of predictive analytics techniques such as prospect clustering & classification algorithms to increase KPI\'s & maximize ROI.Responsible for the creation, deployment & marketing of new Data Analytics & Big Data products.Manage a team of Data Scientists, Data Analysts, DBA\'s & statisticians.Responsible for the design, development, QA & rollout of all new technical products including software, applications, campaign performance analysis, reporting & services.Responsible for RFP responses.Responsible for all division\'s budgets, P/L, Marketing, Data-Driven Marketing/Database Marketing, Staffing, Annual & Mid-Year Reviews, Quality of Work, Personnel, Product Development, ROI, Schedules, Operations & more.Member of the Business Development teamInvolved in all executive team & company decisions, developing new products, agency\'s go to market strategy, services, staff, sales, vendor management, company P/L & ROI, marketing, planning, operations & objectives

Skills

• Database Admin
• B2b Marketing
• Marketing Communications
• Web Analytics
• Marketing
• Database Marketing
• Integrated Marketing
• Online Advertising
• Online Lead Generation
• Data Management
• Response Analysis
• Mobile Marketing
• Sem
• Multi-Channel Marketing
• Interactive Marketing
• Account Management
• Campaign Management
• Product Management
• Data Mining
• Social Media Marketing
• Marketing Analytics
• Analytics
• Product Marketing
• Social Networking
• Data Analysis
• Segmentation
• Online Marketing
• Crm
• Marketing Management
• Email Marketing
• SEO
• Business Analysis
• Predictive Modeling
• Staff Management
• New Business Development
• Social Media
• Digital Marketing
• Relationship Marketing
• Lead Generation
• Direct Response