Thomas Barntsen
Marketing & Agency Operations Manager | St. Paul, MN | Insurance & Financial Services | Adobe Workfront | Proven track record of driving results through cross-team collaboration and continuous process improvement
- Role
- Marketing Operations Manager at Securian Financial
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Thomas Barntsen
With 8 years of experience in marketing and agency operations and over 18 in marketing, I am passionate about maximizing value from people, processes, data, and technologies. I currently lead operations for a one-hundred-person marketing team at Securian Financial, a leading provider of financial security solutions. My mission is to align the marketing portfolio with business strategy, optimize marketing processes, and enable marketing performance and innovation. I bring diverse perspectives and experiences to the team, having worked with both in-house and external agencies, as well as in different markets.In my current role, I manage Adobe Workfront for marketing portfolio alignment, oversee a comprehensive marketing process, lead a 5-person PM team, provide training, and collaborate extensively with a marketing technology team. I have developed processes, automations and dozens of standard operating procedures for new technology implementations and streamlined workflows, saving over hours annually. I have also led or contributed to strategic planning, reporting, budgeting, and change management initiatives, leveraging my skills in developing go-to-market strategies and marketing campaigns, as well as creative project management. I am always looking for new ways to improve efficiency, quality, and demonstrate the value of marketing in the board room.
Experience
Marketing Operations Manager
Nov 2021 — Present · Minneapolis, MN, US
I currently lead operations for a one-hundred-person marketing team to maximize value from people, processes, data, and technologies. This includes strategic planning, managing Adobe Workfront for marketing portfolio alignment, overseeing a comprehensive marketing process, leading a 5-person PM team, providing training, and collaborating with a marketing technology team to advance the marketing org.In this role, I\'ve developed processes, automations and dozens of standard operating procedures for new technology implementations and streamlined workflows, saving over hours annually. And that\'s just the tip of the iceberg.
Education
Iowa State University
Bachelor of Science: Marketing, Double Major: Management and Marketing
2002 — 2006
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