Thomas Abeln
Senior Product Manager - Crm @Zalando
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WORK HISTORY
Senior Product Manager - Crm @Zalando
Berlin, DE
EDUCATION
NHL Stenden
Bachelor of Commerce - BCom, Commercial Economics
SKILLS
ABOUT THOMAS ABELN
Turning customer data into growth stories.I build products that drive engagement, retention, and measurable business impact.Over the past 10+ years, I’ve helped companies at every growth stage—from startups to global brands—scale through data-informed product decisions.• Growth Expertise: Driving activation, retention, and engagement through lifecycle optimization & CRM strategy.• Personalization Leader: Shaping tailored user experiences via recommendations, segmentation, and targeting.• Cross-Functional Leadership: Leading product squads across discovery, delivery, and iteration with measurable business outcomes.• Industry Range: Proven impact across startups (Fleek App, Backen.de), scale-ups (home24, AutoScout24), and enterprise (Zalando).I specialize in B2C digital products, CRM, e-commerce, product strategy, research & business modeling—always blending user empathy with data-driven experimentation.Let’s connect to exchange ideas on growth, personalization, and data-led product innovation.
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