Tom Grogan

About Tom Grogan

As a marketing professional, I’ve often heard that product is merely a commodity. When I hear that I see an opportunity to help others appreciate the potential of and the differentiation in financial products. Early in my career I gravitated to marketing because it allowed me to exercise my curiosity. My curious nature has served me well; driving me to ask the questions and do the homework to design strategies and marketing programs that speak to the potential and showcase the differentiation within OneAmerica’s products and services. As Albert Einstein said, “I have no special talent. I am passionately curious.” While I make no comparison to Dr. Einstein, my passionate curiosity ignites an abundance of ideas and drives better collaboration and team performance. And that turns a commodity into a financial solution. Specialties include strategic planning | brand management | product positioning l customer insights and segmentation l

Experience

1. Head of Product Marketing

   OneAmerica Financial

   Jun 2021 — Present · Chicago, IL, US

   Lead team of marketing professionals focused on delivering impactful marketing programs and campaigns targeting B2B audiences with OneAmerica across product and service deliveries for life, individual and group financial solutions, employee benefits and retirement solutions. Focused on engaging a diverse set of intermediaries across three business lines with retirement and employee benefit and individual life, annuity and long-term care financial solutions. • develop strategies to engage B2B audiences with OneAmerica utilizing market analytics, audience segmentation, competitor positioning and industry trends aligned to organizational revenue and growth objectives. • design programs and campaigns that effectively reach SMBs, address needs and path them toward OneAmerica financial solutions • create value propositions that highlight OneAmerica differentiation and substantiating proof points to consistently position each business line with key B2B audiences. • deliver sales enablement resources to arm field teams with market points-of-view to foster interactions with intermediaries and drive product and service adoption • nurture collaboration across marketing and lines-of-business to advance OneAmerica’s market position among current and prospective intermediary partners and employers.

Education

• Northwestern University - Kellogg School of Management

  Master of Science – MS, Marketing, Strategy, Research, Market Int

  1996 — 1998

• Northern Illinois University

  Bachelor of Arts – BA, Journalism and Business Communication, Journalism

  1979 — 1981

• Franklin University

  Master of Science - MS, Strategic Market Planning

  2000 — 2001