Thobeyas D
- Role
- Creative Director at Deloitte Digital
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Thobeyas D
I’m a Product Design & UX/UI Leader with 13+ years of experience shaping AI-powered…
Experience
Creative Director
May 2024 — Present
I lead AI-native product design and UX strategy across complex, multi-industry enterprise platforms, partnering with senior business stakeholders, founders, product leaders, engineers, and data scientists to translate strategy into scalable, outcome-driven digital experiences.My role operates at the intersection of experience strategy, DesignOps, and AI-enabled innovation, ensuring design delivers measurable business outcomes not just aesthetics.Key impact:Defined experience vision and north-star journeys across enterprise ecosystems, translating complex business, data, and system constraints into intuitive B2B, B2C, and internal platforms.Led a 14 application enterprise transformation, running discovery workshops, creating 150+ prioritized backlog items, and delivering 16 production releases.Improved team efficiency by 90% and productivity by 40% through DesignOps frameworks and governance.Modernized a B2B ordering ecosystem, enabling 85% effort reduction and supporting up to 113% order-volume growth.Led AI-powered healthcare transformation, delivering hyper-personalized conversational UX that improved accessibility and reduced task time.Built and scaled enterprise design systems (30+ components, 15+ templates), reducing clarification loops by 40% and accelerating delivery.Increased design-to-dev first-pass acceptance to 90%+, reduced rework by 25–35%, and cut handoff time from 10 days to 3 days.Standardized micro-frontend UX patterns, improving sprint predictability by 40% and reducing cycle time by 35%.Served as Product Owner for internal design tooling, reducing workload by 80% and saving 180+ hours annually.Delivered prototypes and POCs (conversational search, GenAI onboarding), converting concepts into funded initiatives.Mentor designers through critiques, quality checklists, and delivery rituals that elevate craft and confidence.
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