Tracy Sullivan
Project Manager, Operations & Communications @Pharmasave Canada
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WORK HISTORY
Project Manager, Operations & Communications @Pharmasave Canada
Pharmasave is one of Canada’s leading independently owned community pharmacy networks, with 900+ stores and employees nationwide. Delivering patient-centred care and trusted medication expertise, Pharmasave empowers local pharmacists while strategic partnerships, like AIR MILES, enhance the customer experience and strengthen its leadership in Canada’s pharmacy sector.> Reporting to the Director of Brand & Loyalty to spearhead Pharmasave’s nationwide migration from AIR MILES to Blue Rewards, positively impacting millions of members and hundreds of retail locations across Canada.> Strategic Cross-Functional Leadership: Served as the central driver of alignment across Operations, Communications, Marketing and Technology, ensuring a seamless, low-risk program launch.> Enterprise Change Management: Managed organization-wide change initiatives, integrating contract updates and technical transformations to maintain uninterrupted operations and partner confidence.> Program Planning & Execution: Orchestrated comprehensive project plans, timelines, and risk mitigation strategies to deliver a smooth, on-schedule program rollout, including functional solution design, UAT, and hypercare.> Store Readiness & Communications: Enabled consistent execution at the store level, delivering clear guidance and communications that ensured zero service disruptions across hundreds of locations.
EDUCATION
Emily Carr University of Art and Design
Bachelor’s Degree, Fine Arts // Photography + Design
ABOUT TRACY SULLIVAN
Helping companies realize their full brand, customer experience & digital potential. SUMMARY> My 15+ years of success as a brand marketing professional is based on two things: a powerful skill set developed through working for top brands and my commitment to people and teamwork.> Committed to excellence, I bring strategic thinking, purpose-driven leadership, and a collaborative approach to aligning strategies closely with business objectives. Proven ability to build businesses, identify market opportunities, leverage customer insights, prioritize fiscal responsibility, and enhance team productivity—I drive success for brands.> 15+ years of experience in marketing and brand leadership for e-commerce, retail and SaaS companies with 30 to employees and generating up to 11 figures in annual revenue. EXPERTISE Leadership Brand Strategy Product Marketing Digital Marketing Go-to-Market Strategy Creative Direction Content Creation Copywriting Integrated Campaigns Website Strategy Photo & Video Production Agile Project Management Creative Operations Agile Project Management Project Planning Workflow Optimization Resource Planning Budget Management Stakeholder Engagement Process Improvement Cross-Functional CollaborationTECHNICAL SKILLSAdobe Creative, Cloud (Illustrator, Photoshop, InDesign, Acrobat Pro, Figma, Miro, Atlassian, JIRA, Confluence, Trello, Slack, Teams, Asana, Google Workspace, MS Office 365, WordPress, Hubspot.Portfolio: thisistracy.com-
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