Paul Loving

WORK HISTORY

EDUCATION

ABOUT PAUL LOVING

I am a transactional attorney who advises individuals and brands in the sports, entertainment and consumer products sectors. I have 29 years of extensive experience working as outside and in-house counsel for startups as well as Fortune 500 companies. I have extensive expertise in sports marketing matters, including athlete, team, event, and league endorsement, licensing and sponsorship agreements, and have drafted, structured and negotiated numerous sports marketing agreements including agreements with the Yankees, AEG, LA Kings, Boston Marathon, Univ. of Miami, Univ. of Kansas, Univ. of Michigan, UCLA, Notre Dame, NFL, NBA, MLB, MLS, NASCAR, Aaron Rodgers, Von Miller, Dak Prescott, Joe Montana, Trevor Lawrence, Kris Bryant, Aaron Judge, Carlos Correa, Roger Clemens, Mark Gonzalez, Dale Earnhardt Jr, Carmen Jordá, Connor McDavid, Katie Ledecky, Steven Gerrard, Jozy Altidore, Candace Parker, James Harden, Damian Lillard, Derrick Rose, Trae Young, Donovan Mitchell and Kareem Abdul-Jabbar.My experience includes leading the negotiating team for adidas\' historic long-term partnership with Kanye West and its partnership with Beyoncé. I have also represented brands in deals with Kendall Jenner, Kylie Jenner, Karlie Kloss, Soo Joo Park, Sophia Ritchie, Ming Xi, HoYeon Jung, Pharrell Williams, Donald Glover, Justin Bieber, Snoop Dogg, Bad Bunny, Black Pink, Selena Gomez, Katy Perry, Ciara, Rita Ora, Nicki Minaj, Dua Lipa, Ally Love, Robin Arzon, Hannah Bronfman, Ninja, Faze Clan, Stormzy, Missy Elliott, Darryl “DMC” McDaniels, Redman, Method Man, A$AP Rocky, Pusha T, Kid Cudi, 2 Chainz, Migos, Noel Gallagher, Martin Garrix, Shay Mitchell, Maya Jama, Lourdes Leon, Emily Ratajkowski, Hailey Bieber, Zoe Saldana, Ken Jeong, Chadwick Boseman, Jonah Hill, Ranveer Singh, Jimmy Kimmel, Lollapalooza, Something in the Water and Coachella.I represented Snoop Dogg in his partnership with Treasury Wine Estates. I have also negotiated product licensing agreements with Lucas Films, Warner Bros, HBO, EON Productions (James Bond), Crayola, McDonalds, ICEE, Jeremy Scott, Stella McCartney, Jerry Lorenzo, Fear of God, Peloton, Def Jam Recordings, Muhammad Ali, Jesse Owens, Burton Snowboards, Reigning Champ, the Estate of Andy Warhol, Zaha Hadid, Mariana Abramović, Daniel Arsham, Sean Wotherspoon, Eddie Huang and CLC.I have significant skill in drafting and negotiating general business and commercial agreements and work with executives at sports, entertainment, media and consumer products companies on their executive compensation agreements and separation agreements.