Samuel Metcalf
Senior Manager, Lifecycle Marketing @FloSports
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WORK HISTORY
Senior Manager, Lifecycle Marketing @FloSports
Austin, TX, US
Drive strategies to engage and retain existing subscribers while acquiring new customers through targeted, data-driven marketing efforts. Leverage channels such as email and onsite display to bring intent audiences through the funnel, converting them into loyal, engaged customers. Focus on executing touch points that not only drive sign-ups but also foster product adoption, balancing lifecycle nurturing with significant contributions to acquisition and growth metrics.HIGHLIGHTS: Lead the design and execution of targeted email and onsite display campaigns, successfully converting high-intent audiences into new customers, increasing new sign-ups by 18% year-over-year. Enhance lifecycle nurturing strategies to improve product adoption, driving a 25% increase in active user engagement through tailored touch points that guide users from initial sign-up to long-term retention. Optimize the email deployment process, improving delivery rates and campaign efficiency, which led to a 10% increase in engagement metrics and reduced deployment times by 20%. Work closely with Product, Engineering, and Analytics teams to integrate acquisition insights into broader lifecycle marketing strategies, ensuring a seamless customer journey from acquisition to retention. Develop and execute a comprehensive acquisition strategy leveraging customer intent data, resulting in a 15% increase in qualified leads and a measurable impact on LTV and overall business growth.
EDUCATION
University of the Virgin Islands
International Business
University of Wisconsin–Oshkosh
Bachelor of Business Administration - BBA, Marketing & Entrepreneurship
SKILLS
ABOUT SAMUEL METCALF
I\'m a true marketing nerd who enjoys creating meaningful experiences that guide customers through journey funnels of all kinds. The intersection of data, technology and storytelling is at the heart of my work where I use insights to craft lifecycle touchpoints that drive engagement, retention and growth.With a deep background in marketing strategy, I’ve consistently led teams to build scalable success. Whether launching new products or improving upon what is in production today, I\'m driven to find new pathways that accelerate growth. Frankly, this is fun.KEY ACHIEVEMENTS: Drove 140%+ revenue growth by leveraging data, marketing platforms, and automation for USA TODAY NETWORK and Fortune 100 clients. Increased product adoption by 25% through enhanced lifecycle nurturing strategies at FloSports. Led a high-performing team of 8 to implement marketing technology, predictive modeling, and segmentation for subscriber growth at Wehco Media. Launched USA TODAY’s first Data Store, monetizing behavioral data and opening new revenue streams. Optimized email deployment to improve delivery rates, increase engagement by 10%, and reduce deployment times by 20%.The power of cross-functional collaboration is a kinetic practice; something to nurture every day. I find it fascinating to build efficient, dynamic playbooks that fuel nuanced KPIs and achieve the holy grail of marketing: seamless, personalized experiences for each customer.
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