James Wedge
Strategic Client Director @Experian
Signup · Get unlimited contacts
WORK HISTORY
Strategic Client Director @Experian
York, GB
Leading and organising teams across sales and delivery to provide data-driven marketing solutions for some of Experian Marketing Services largest clientsKey responsibilities:Leading pre & post sales across the full suite of marketing solutions, SCV / data, insight and digital activation - UK and GloballyMaintain and grow a wider client portfolio through engagement and superior service to promote retention, up-sell and new business generationDeveloping plans for client success, presenting new and challenging ideas / services with demonstrable ROIInternal and external stakeholder management (Director and C-Level)
EDUCATION
Anglia Ruskin University
Bachelor of Arts (B.A.), Business
Bramcote Hills (Parkview 6th Form)
A Level, Geography, Chemistry & Sociology
SKILLS
ABOUT JAMES WEDGE
I am passionate about bringing insight to businesses, having enjoyed over 25 years of working with many top brands to help them understand more about their customers and the channels in which they interact with them. Thriving on providing the insight that helps make the difference in the competitive world and seeing my clients increase market share.Questions I have helped solve for my clients cover:The customer Who are my customers and how do they differ across product / services? How do I leverage the loyalty of my customer and maximise cross sell opportunities? How do I stop my customers leaving me? What is the best way to interact with my customer to increase lifetime value? How do I differentiate myself from the competition to stay ahead when it comes to customer? How do I get more of the best types of customers? How do I bring my disparate databases together to get a single customer viewpoint?The channel to customer Which channel provides the best option to interact with my customer base? How should I optimise my channels to customer to bring the best ROI? Where should I put my new stores? Are my current store locations in the right place How do I prioritise locations for market growthWorking at Experian I have access to a vast array of data and expertise to help facilitate the answer to these and many other questions. Together I can help you: Reach the most profitable audiences maximise the value of every customer interaction inspire log-term brand advocacyInspired to learn more, connect or contact me via InMail
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.