Anish Roy
I like exploring & understanding nature while trying to improve the day to day lives of people
- Role
- Senior Product Manager - Growth at Angel One
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anish Roy
Experienced with developing products from scratch across product development lifecycle…
Experience
Senior Product Manager - Growth
Jun 2022 — Present · Mumbai, IN
Collaborated cross-functionally with engineering, design, sales, and operations teams to define requirements for redesigning the onboarding flow of the Angel One app and website, resulting in a 12% increase in conversion rates- Envisioned & built the multi product on-boarding journeys to leverage product suit offered by Angel One- Envisioned and built a B2B2C platform for onboarding, retaining, and monetizing sub-brokers & social media influencers. Influencer contribution to KYCs increased from 7% to 12% of overall KYCs & sub-broker contribution to KYCs grew 11% 6 months post launch- Designed and optimized the re-marketing campaigns (SMS, email, WhatsApp, push notifications) and drop-off nudges (push notifications and in-app nudges), due to which leads attributed to such campaigns increased from 16% to 26%- Optimized the fulfillment funnel, resulting in a reduction of the TAT between lead conversion and activation from 48 hours to 4 hours, resulting in a 4% increase in lead activation- Optimized the lead management system flows and revamped lead scoring model to aid in optimized lead prioritization and servicing, resulting in 80 incremental conversions per agent per month- Designed the Quality Management system for the contact center from scratch, which aided in process adherence and operational compliance- Optimized the lead management system flows and lead scoring model to aid in optimized lead prioritization and servicing, resulting in 80 incremental conversions per agent per month- A/B Exp 1: To aid in user activation, free vouchers were shared. This resulted in increased user activation, but decreased revenue post four months for the cohort- A/B Exp 2: To gauge the impact of CC and re-marketing initiatives, two cohorts were created. CC had an 8% impact, and re-marketing had a 2.5% impact on KYCs- A/B Exp 3: Optimise bottom funnel conversion by making digilocker mandatory. No drop in conversion on removing back-up flows
Education
Woolf
Master of Science - MS, Computer Science: Artificial Intelligence & Machine Learning
National Institute of Technology Karnataka
Bachelor of Technology (B.Tech.), Chemical Engineering
2014 — 2018
Emeritus
Certification, Design Thinking
2020 — 2020
Coursera- University of Alberta
Specialization, Software Product Management
2020 — 2020
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