Leila A. Alfaro
- Role
- Founder Principal at The Inner Loop Agency
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Leila A. Alfaro
More than a 15 years of experience in business development, building effective and…
Experience
Founder Principal
Aug 2015 — Present · Houston, TX, US
The Inner Loop is a public relations + marketing collective focused on cause-based impact + social good. We channel highly integrative, holistic brand advocacy efforts into ROI-centric results + abundant karmic PROFIT.#doHOUgood Combining traditional PR with a streamlined blend of socially conscientious brand journalism (thought leadership), digitally enabled storytelling (content marketing)+ strategically centered community outreach efforts (online + off) — we create powerful messaging delivered across multiple channels. An INBOUND marketing model + CLOSED-LOOP reporting capabilities = ROI-oriented results with a considerable conservation of resources. Delivering value-proven services while simultaneously creating positive public change is what being \'IN THE LOOP\' is really all about! Our purposefully structured strategies center around a combination of PR + content marketing efforts — with a dash of charitable giving. Our multi-dimensional approach to media, influencer + stakeholder engagement utilizes the collective components of content + cause marketing to communicate key messages that resonate. Brands CAN tell their stories through multi-platform narratives while also building UP their customer base, community clout + public perception through strategically planned charitable contributions. Finally, we package all of that power, positivity + profitability into a boutique-agency setting that serves a wide variety of organizations — including including NPOs, startups + enterprise-level as well as entrepreneurially minded corporate entities — all sharing but one common goal: The desire to DO GOOD.
Education
University of St. Thomas (TX)
Bachelor of Arts (BA), Marketing/Marketing Management, General, 3.5
University of St. Thomas (TX)
Bachelor of Arts (BA), Psychology, 3.8
University of St. Thomas (TX)
Master of Science - MS, Psychology
University of Houston
MBA, Marketing/Marketing Management, General
2014 — 2023
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