Thiruvudaiyan T G
Manager - Campaign Management @RevX
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WORK HISTORY
Manager - Campaign Management @RevX
Bengaluru, IN
Managed programmatic campaigns across 7 advertiser accounts in Gaming, Fintech, and E-commerce verticals across India and US markets with ~$10K monthly budgets- Owned end-to-end campaign performance on Atomex DSP, optimizing in-app inventory across bid strategy, geo segmentation, dayparting, creative rotation, and audience cohorts- Reduced CPA for a high-volume gaming account through granular inventory analysis and strategic budget reallocation, outperforming client expectations and unlocking additional budget scale- Independently monitored revenue vs spend performance, scaling profitable segments and restructuring underperforming traffic sources to improve margin contribution- Leveraged AppsFlyer, Adjust, and Branch for post-install attribution analysis and performance diagnostics- Participated in internal feature testing and provided structured feedback for DSP product enhancements.
EDUCATION
PES University
Master of Business Administration - MBA, Marketing
B.S.Abdur Rahman university
Bachelor of Technology, Computer Science
ABOUT THIRUVUDAIYAN T G
Performance marketing professional with experience in programmatic and in-app campaigns across Gaming, Fintech, and E-commerce, with hands on knowledge of social media marketing.• Manage and Optimize DSP campaigns through bid adjustments, inventory refinement, geo targeting, and audience segmentation.• Experienced in attribution analysis using AppsFlyer, Adjust, and Branch• Strong foundation in campaign QA, ad operations, and reporting automation using Advanced Excel and Power BI• Previously supported global LinkedIn Ads partners, providing troubleshooting, platform guidance, and best practice education• MBA in Marketing with commercial awareness shaped by client-facing and stakeholder-driven roles
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