Lauren Albert

About Lauren Albert

Forward-thinking leader, brand communications strategist, and Fortune 100 veteran with deep experience in enterprise brand positioning, reputation, and stakeholder engagement. Creative and precise storyteller with passion for all platforms. Praised for unique talent in balancing creativity and business acumen to generate distinctive, cost-effective solutions that advance brand-and business-objectives. Demonstrated success in aligning diverse internal perspectives to build high-exposure data-driven brand story initiatives achieving meaningful and measurable results for all. Skilled in maximizing effectiveness of communications budgets of any size. Recognized for bringing intellectual curiosity, sound judgment, poise, and diplomacy to every business challenge. Strong knowledge and interest in emerging media and technology. Passion and admiration for innovative companies and start-ups. Excellent written and verbal presentation skills. Specialties:+ Enterprise brand strategy and development + Messaging and strategic communications + Thought leader and influencer segmentation and communications + Qualitative and quantitative perception research + Corporate advertising strategy, creative, media, governance, measurement + Strategic partnerships and sponsorships + Enterprise visual identity and brand architecture + Merger, acquisition, spin-off positioning + Digital and social media engagement programs and metrics + Agency, vendor, project management + Presenting confidently + Budget forecasting/management -$25M+Email l••••••••@gmail.com for a complete resume.

Experience

1. Strategic Communications Platforms Leader

   Deloitte

   Dec 2014 — Present · New York, NY, US

   Oversee multiple teams responsible for enterprise-wide resources and platforms that provide messaging, data, and guidance to help Deloitte employees build business and brand in the marketplace. Lead the design and implementation of content and programs that advance cultural and developmental priorities for the Marketing organization. Co-lead the Marketing Excellence Innovation Council, a cross-functional team charged with incubating breakthrough ideas that fuel creativity and effectiveness.

Education

• Association for Investment Management and Research

  Completed Level I of Chartered Financial Analyst Program.

• University of Pennsylvania

  B.A., Psychology

Skills

• Qualitative Research
• Communications Planning
• Brand Implementation
• Advertising Management
• Strategy
• Messaging
• Public Relations
• Internal Communications
• Social Media Measurement
• Social Media Marketing
• Positioning
• Brand Architecture
• Collaborative Problem Solving
• Quantitative Research
• Consensus Building
• Communication Training
• Creative Strategy
• Advertising
• Start-Ups
• Corporate Communications
• Integrated Marketing
• New Media
• Social Media
• Brand Management
• Cross-Functional Team Leadership
• Focus Groups
• Marketing
• Project Management
• Digital Strategy
• Crisis Communications
• Creative Briefs
• Message Development
• Reputation Management
• Thought Leadership
• Corporate Branding
• Strategic Partnerships
• Strategic Communications
• Product Launch
• Brand Development
• Segmentation