Tomislav Himbele
Brand Experience Partner @ZEISS Group
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WORK HISTORY
Brand Experience Partner @ZEISS Group
Aalen, DE
As a brand consultant, I collaborate with marketing teams to craft engaging content and marketing activities, both online and offline, aimed at accelerating customer acquisition and business growth for ZEISS. Key responsibilities include:• Brand Strategy: Partnering with senior management to develop and refine brand strategy in line with company objectives.• Brand Identity: Ensuring consistent application of brand elements across all channels.• Messaging: Creating and maintaining clear, compelling brand messaging.• Experience Design: Collaborating to deliver seamless brand experiences across touchpoints.• Partnerships: Cultivating alliances to enhance brand visibility and credibility.• Internal Engagement: Fostering brand advocacy among employees through training and support.• Compliance: Ensuring brand activities meet legal and internal standards.• Innovation: Identifying opportunities for brand experience enhancement.• Stakeholder Management: Building relationships for cohesive brand delivery.
EDUCATION
University of Zagreb / Sveučilište u Zagrebu
Master's degree, Organization&Management
SKILLS
ABOUT TOMISLAV HIMBELE
I am a dedicated marketing leader with a 20-year track record of excellence in competitive B2B and B2C business landscapes. My core responsibilities have revolved around formulating and executing strategic marketing campaigns that drive success, while also motivating and guiding teams to align with a vision geared towards fostering sales growth. My enthusiasm, self-driven nature, open-mindedness, cross-cultural awareness, and unwavering commitment to continually enhancing my skills and knowledge set me apart in the field. My ultimate goal is to create satisfied customers and leave a lasting impact. Areas of expertise: • Strategic brand planning and positioning • Integrated marketing communications • Brand governance • Team leadership • Consumer insights and competitive analyses • Budget and vendor management • Product management • Media planning and buying • Business Development • Public and media relations • Digital marketing • Sponsorships • GTM project management
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