Thibault Auriault
International Manager - Biocyte (Havea Group) @Havea
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WORK HISTORY
International Manager - Biocyte (Havea Group) @Havea
As part of the Havea Group, Biocyte specializes in nutricosmetics and premium health supplements distributed across 30+ international markets.I lead the global commercial expansion and P&L management for strategic regions, developing distribution networks, pricing strategies and partnerships that drive sustainable growth and profitability. INTERNATIONAL BUSINESS DEVELOPMENT, CHANNEL & MARKETING MANAGEMENT- Successfully manage 22 distributors operating across OTC, Rx, and digital business models in 30 countries worldwide- Focus on strategic balance: 70% farming (expanding existing partnerships) and 30% hunting (developing new markets), with 3 new country launches in 2024- Design and execute omnichannel BtoB and BtoC marketing strategies, tailoring sales and marketing plans to meet specific market demands- Collaborate with international distributors to align Go To Market, sales and marketing strategies with local needs, driving growth and ensuring market relevance- Monitoring the activity through commercial and financial KPI- Distribution contract negotiation- Participated to the creation of digital content for Cross-Border E-Commerce (CBEC) China through KOL (Key Opinion Leaders), enhancing brand visibility in this critical market. PROJECT MANAGEMENT- Coordinate with cross-functional teams, including industrial, ADV (sales administration), and regulatory departments, to ensure seamless execution of projects and compliance across global markets- Lead initiatives to optimize distributor operations, ensuring timely delivery and adherence to regulatory standards. P&L MANAGEMENT- Hold full responsibility for the export P&L of the brand, overseeing top-line revenue, bottom-line profitability, and maintaining healthy profit margins- Implement data-driven strategies to enhance financial performance and align with corporate objectives.Team management : 1 International Product Manager
EDUCATION
Université Panthéon Assas (Paris II)
Degree in Economics, Management and Industrial Economics
Lycée militaire d'Aix-en-Provence / Military prep school for "Grandes Ecoles"
Two-year intensive program preparing for the national competitive exam for engineering schools
Emlyon Business School
MSc in Management
ABOUT THIBAULT AURIAULT
With over 7 years of international experience across Europe, Asia, and Latin America, I…
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