William Mauro

About William Mauro

Marketer & Videographer focused on growing businesses on the web and…

Experience

1. Growth Marketing & Videography

   Vantage Mode

   May 2019 — Present

   Assisted brands in harnessing the power of social media channels to cultivate dedicated online communities that translate into loyal customers. Executed paid advertising campaigns on Facebook, Instagram, and TikTok while delivering a positive return on ad spend and driving sales for brands. Managed influencer relationships, forging effective marketing partnerships. Innovated top-of-funnel content creation strategies, designing highly persuasive creatives to drive customer conversion. Spearheaded video content creation collaborations with creators and brands for platforms like Instagram Reels, YouTube Shorts, and TikTok by enhancing engagement through captivating captions, seamless transitions, graphics, and more. Implemented robust SEO and SEM strategies to connect brands with potential customers actively searching for relevant products. Orchestrated end-to-end marketing campaigns, from ideation to the creation of landing pages. Developed email marketing funnels synchronized with ongoing marketing campaigns. Leveraged direct messaging on social media to enhance the customer experience, facilitating sales closure through promotions and exceptional service. Proficiently set up pixel, event tracking, and conversions for various platforms including Facebook, TikTok, and Google. Crafted content calendars to ensure timely execution of marketing campaigns. Acquired leads and integrated them into CRM or email/text marketing funnels for re-engagement and follow-up. Enhanced customer lifetime value by driving repeat purchases and executing upsell/cross-sell strategies during the post-purchase phase. Managed Quickbooks accounts for clients, enabling accurate tax preparation and profit/loss analysis. Generated comprehensive reports to provide clients with insights into ad performance and engagement metrics on social media.