Tina Burns

About Tina Burns

I believe design is the ultimate tool for humanizing complex systems. With over a decade of experience navigating the intersection of global brand stewardship and community-driven storytelling, I specialize in translating high-level stragety into cohesive visual narratives. Whether I\'m expanding on the established building blocks of a global enterprise brand or leading the creative direction for a community organization, my focus remains the same: building visual systems that foster genuine connection. Brand Integrity & Scale: I specialize in the \"how\" of brand growth - expanding on core visual identities to build out comprehensive vector libraries, icon systems, and long-form layouts. I ensure that as a brand scales, it\'s visual language remains consistent, intentional and high-fidelity across every touchpoint. Strategic Communication Design: I act as a bridge between complex data and clear communication. I specialize in taking organizational strategies and learning programs and turning them into high-impact vehicles and intuitive templates. Inclusive Creative Leadership: I have spent years championing inclusive spaces and partnering with industry stakeholders to create authentic, community-focused experiences. I understand the \"visual shorthand\" that makes a brand feel accessible and engaging to its audience.I\'m obsessed with the \'why\' behind design.

Experience

1. Manager, Design

   Starbucks

   Jan 2023 — Present

   Visual strategist and brand guardian for global initiatives, ensuring that complex organizational goals are translated into clear, high-fidelity design systems.Key Contributions:Systemic Brand Stewardship: Developed and aintained modular vector asset libraries, custom iconography and comprehensive layout templates for global use, ensuring 100% brand alignment across multiple digital and physical touchpoints.Strategic Communication Design: Partnered with cross-functional stakeholders to transform raw content-ranging from learning programs to organizational shifts-into narrative driven pitch decks and communication vehicles that prioritize clarity and engagement.Collaborative Design Leadership: Acted as a creative partner for internal teams, utilizing high-level typography and layout design to \"humanize\" complex data and corporate strategies for a global workforce.Process Innovation: Optimize design workflows by building reusable templates and asset systems, significantly reducing production time for internal stakeholders while maintaining premium brand standards.

Education

• University of Central Missouri

  Business

• Arizona State University

  Graphic Information Technology, Graphics Information Technology

  2016 — 2018

Skills

• Marketing
• Copy Editing
• Book Reviews
• Novels
• Literature
• Editing
• Creative Writer
• Publications
• Storytelling
• Book Covers
• Publishing
• Grammar
• Freelance Writing
• Writing
• Blogging
• Feature Articles
• Online Publishing
• Fiction
• Ebooks
• Creative Writing
• Text Editing
• Editorial
• Non-Fiction
• Content Writing
• Web Content
• Social Networking
• Books
• Copywriting
• Fiction Writing
• Magazines
• Short Stories
• Published Author
• Public Relations
• Proofreading