Tathagata Banerjee

Digital Marketing Manager @Dentsu | AI Generalist | Ex-Deloitte

Role: Account Manager at dentsu
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Tathagata Banerjee

Most digital campaigns win attention. Very few drive revenue.That is where I operate.I am a Digital Marketing Consultant and Performance Marketer with experience across AI-driven marketing, data analysis, paid media, SEO, SEM, and full-funnel growth strategy. My background in journalism from Jadavpur University sharpened my storytelling skills, while my transition into digital marketing allowed me to apply analytics, automation, and AI tools to turn narratives into measurable business outcomes.Over the past three years, I have managed $5M+ in ad spend, delivered 300% ROI, and built scalable, data-backed growth strategies for e-commerce, B2B, and education brands. My work spans Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, SEO, SEM, content marketing, email marketing, conversion rate optimization, and the use of generative AI for campaign ideation, content scaling, and performance optimization.I currently work as a Digital Marketing Manager at Dentsu, supporting Fortune 500 clients on performance marketing, AI-enabled digital transformation, demand generation, and go-to-market execution. I focus heavily on data analysis, attribution modeling, KPI frameworks, and marketing analytics, enabling stakeholders to make informed, revenue-driven decisions.Core strengths:Performance & Growth Marketing: Google Ads, Meta Ads, LinkedIn Ads, programmatic advertisingSearch Marketing: SEO, SEM, keyword research, technical SEO, on-page optimizationAI & Automation: Generative AI, AI-assisted content creation, workflow automationData Analysis & Analytics: GA4, dashboards, attribution, CAC, CPL, ROAS optimizationFull-Funnel Strategy: Demand generation, CRO, lifecycle and retention marketingContent & Storytelling: Data-backed content strategy and messagingI have consistently reduced acquisition costs, improved lead quality, and delivered sustainable organic and paid growth by combining AI, analytics, and creative strategy.If you are a recruiter or hiring manager searching for a Digital Marketer, Performance Marketing Specialist, Growth Marketer, or Marketing Consultant, or a founder or business seeking a freelance or consulting partner with strong AI and data capabilities, I am open to conversations and collaborations.

Experience

Account Manager
dentsu
Aug 2025 — Present · Bengaluru, IN

Education

Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT
Bachelor's degree, Media Science
MICA | The School of Ideas
PGCP in Digital Marketing and Communications
Jadavpur University, Kolkata
Master's degree, Journalism and Mass Communication

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Tathagata Banerjee

Experience

Account Manager

Education

Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

MICA | The School of Ideas

Jadavpur University, Kolkata

Find verified contacts for anyone on LinkedIn