Susan Norton
CEO Director of Operations @Alcea Technologies
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WORK HISTORY
CEO Director of Operations @Alcea Technologies
Ottawa, ON, CA
As the CEO and one of two partners at Alcea Technologies Inc, a SaaS tracking solutions software company, I provide strategic leadership across multiple functions and cross-functional teams, including operations, quality assurance, and customer experience ensuring smooth business operations, process improvement, and aligning organizational processes with the company’s strategic objectives. Using my excellent communication skills, I am able to effectively collaborate with both internal teams and external customers and build strong relationships.My responsibilities include:• Operations, Strategy and Leadership: Develop and implement operational strategies. This includes advising on ways to continuously improve processes and customer service. Direct cross-functional teams across product development, finance, marketing, and technical support to align product features with market demands, ensuring customer-centric solutions. Monitored KPIs ensuring progress toward organizational goals.• Quality Assurance: Develop and implement quality frameworks to ensure that the software platform meets quality standards and ensures a consistent delivery of Alcea’s Saas software products, aligning with industry best practices and customer expectations. • Resource Allocation and Budget Management: Manage operational budgets, forecast operational needs, ensure product delivery is on track and on budget.• Customer Experience Enhancement: Establish and maintain high standards of customer satisfaction through meticulous quality monitoring and operational adjustments. Ensures that the team is dealing with issues in a timely and professional manner.• Leadership and Team Development: Foster a culture of accountability, continuous improvement, and high performance, coaching team members to excel in a fast-paced environment.• Compliance and Risk Management: Monitor and mitigate operational risks while maintaining strict adherence to compliance standards (eg. GDPR)
ABOUT SUSAN NORTON
I’m a results-driven leader with 25+ years of experience in IT, corporate operations, marketing, and entrepreneurship. I specialize in transforming complex challenges into streamlined strategies that drive growth, elevate brand visibility, and simplify business processes—particularly in highly regulated industries.As Founder and CEO of Alcea Technologies, I led the development, marketing, and operational scale-up of a global SaaS compliance and risk management platform. I’ve worn every hat: product strategy, customer engagement, messaging, and go-to-market execution. Alcea Tracking Solutions is now used worldwide for risk management, issue tracking, compliance, and workflow automation—helping organizations replace spreadsheets with centralized, intelligent systems.I’m passionate about clear, targeted communication and thrive on aligning brand stories with what customers actually care about. I’ve built industry-specific marketing frameworks, developed strategic narratives that highlight simplicity and ROI, and positioned Canadian-made software as a competitive advantage in a U.S-dominated market.Recent focus: using AI to optimize corporate workflows and unlock smarter marketing—from lead generation to personalized content strategies.Key Highlights:• Developed messaging frameworks for multiple verticals (healthcare, aerospace, energy, etc.)• Repositioned brand identity to address evolving compliance and risk demands• Produced high-impact content tailored to decision-makers in compliance and IT• Created strategic, cost-conscious campaigns that emphasize real business valueBeyond tech, I’m a firm believer in community responsibility. As Chair for Humane Canada’s Animals Rock events, I oversaw national campaigns that boosted donor engagement and achieved major fundraising goals. I managed media outreach, secured talent, and developed compelling sponsor messaging—all with zero agency support.I’m also the founder of Pink Tiger Inc, a passion project turned e-commerce business that was created to support Canadian artisans and promote Canadian handmade goods.
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