Surabhi Singh
Product Marketing Manager | HealthTech Enthusiast | Driving Revenue Growth | Go-to-Market Strategy Expert | Customer Acquisition & Retention | Cross-Functional Collaboration
- Role
- Product Marketing Manager at WebMD Ignite
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Surabhi Singh
I’m a Product Marketing Manager who cares deeply about bringing humanity, clarity, and…
Experience
Product Marketing Manager
Sep 2025 — Present
Lead full-funnel product marketing for WebMD Ignite’s Digital Experiences portfolio, supporting hospitals, health systems, and life sciences brands in improving patient engagement and conversion.• Translate complex healthcare technology capabilities into clear, outcomes-driven messaging that resonates with provider, payer, and patient audiences.• Develop and execute go-to-market strategies for digital health solutions — including website experience platforms, patient acquisition tools, and health content personalization.• Conduct market and competitive research to identify emerging trends in healthcare technology, patient engagement, and consumer health behavior.• Build strategic positioning and messaging frameworks aligned to clinical, operational, and marketing objectives for enterprise healthcare clients.• Partner with Sales, Product, and Client Success teams to drive adoption, usage, and retention through targeted enablement content and campaigns.• Manage cross-channel campaigns that improve awareness and ROI for health system partners — integrating SEO, thought leadership, email, and paid media efforts.• Create data-backed storytelling assets such as case studies, solution briefs, and ROI reports demonstrating impact on patient acquisition and conversion.• Collaborate with internal analytics and insights teams to measure campaign effectiveness and deliver actionable recommendations to stakeholders.• Act as the voice of the healthcare customer, gathering market feedback to shape product roadmap and refine GTM messaging.• Support organizational alignment around brand, messaging, and market opportunity within the digital health ecosystem.
Education
Rutgers University
Bachelor of Arts - BA
John P. Stevens High School
High School Diploma
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